Course curriculum

  • 1

    Welcome and Introduction to the course

    • Untitled video
  • 2

    Market Research

    • Market Research Explained

    • Find your Target Audience

    • Buyer Persona

    • Find your Target Platform

    • Find your Target Competitors
  • 3

    Search Engine Optimisation (SEO)

    • What is SEO?

    • Before Doing SEO

    • Keywords

    • Black Hat SEO vs White Hat SEO

    • On Page & Off Page SEO

    • SEO Ranking Factors

    • Google RankBrain

    • Dwell Time

    • Keyword Research Explained

    • Different Types Of Keywords

    • Find Searched Keywords

    • Find Keywords to Rank For

    • Get Content Ideas

    • Get Video Content Ideas

    • Spy On Competitors SEO

    • On Page SEO That Works

    • Page Title SEO

    • Write Clickable Titles

    • Meta Description

    • Using Subheads

    • Related Keywords

    • Long Content

    • Update Your Content

    • Internal Links

    • Backlinks Explained

    • The Skyscraper Technique
  • 4

    Email Marketing

    • Email Marketing Introduction

    • Create a Free Account

    • Price Plans

    • Profile & Account

    • Mailchimp Signatures - Removing & Editing

    • Create a List

    • Add Subscribers Manually

    • Import & Manage Subscribers

    • List Stats

    • List Settings

    • List Fields & Merge Tags

    • General Forms

    • Embedded Forms

    • Signup Response Emails

    • Subscriber Pop-Ups

    • Offline Signups

    • Groups

    • Segments

    • A/B Testing

    • Landing Page

    • Creating & Designing a Template

    • Create & Send Email Campaign

    • Campaign Stats

    • Automated Campaigns

    • Integration Options
  • 5

    Facebook Ads

    • Facebook Ads Explained

    • Getting Started

    • Facebook Ads Objectives

    • Facebook Ads Structure

    • Locations & Demographics

    • Detailed Targeting

    • Languages

    • Connections

    • Placements

    • Specific Mobile Devices & Operating Systems

    • Optimization for Ad Delivery

    • Cost Control

    • Budget & Schedule

    • Delivery Type

    • Format

    • Add an Instant Experience

    • Media

    • Multiple Placements

    • Text & Links

    • Build a URL Parameter

    • Facebook Pixel

    • A/B Test

    • Campaign Tags

    • Business Manager

    • Audiences Explained

    • Audience Insights

    • Website Custom Audience

    • Email Custom Audience

    • Video Custom Audience

    • Instagram Custom Audience

    • Lead Form Custom Audience

    • Events Custom Audience

    • Facebook Page Custom Audience

    • Shopping Custom Audience

    • Lookalike Audience

    • How to Use Audiences

    • Creative Hub

    • Conversion Ads

    • Video Ads

    • Lead Generation Ads

    • Offer Ads

    • Local Awareness Ads

    • Messenger Ads

    • Catalog Sales Setup

    • Catalog Sales Ads
  • 6

    Keyword research in SEO

    • Long tail keywords for better conversion

    • Keyword research: SEO Quiz
  • 7

    Search Engine Marketing / PPC

    • Set up Google Ads account

    • Google Ads structure

    • Network settings

    • Dynamic Search Ads

    • Location Targeting

    • Languages

    • Audiences: Types

    • Audiences: Targeting

    • Budget

    • Bidding

    • Automated Bid Strategies

    • Manual CPC

    • Ad Schedule

    • Ad Rotation

    • Sitelink Extensions

    • Callout Extensions

    • Call Extensions

    • Structured Snippet Extensions

    • App Extensions

    • Lead Form Extension

    • Message Extensions

    • Promotion Extensions

    • Price Extensions

    • Location Extensions

    • Ad Groups Structure

    • Set Up Your Ad Group

    • Ads Rules

    • Successful Text Ads Principles

    • Set Up Your Text Ad

    • Billing

    • Dashboard

    • Conversion Tracking

    • Conversion Tracking

    • Generate Website Conversion Tracking Code

    • Install Global Site Tag

    • Install Website Conversion Tracking

    • Understanding Keywords

    • Keyword Research

    • Keyword Planning

    • Keyword Organising

    • Keyword Match Types

    • Negative Keywords

    • Finding & Listing Negative Keywords Part 1

    • Finding & Listing Negative Keywords Part 2

    • Keyword Research - Finding Keywords

    • Keyword Research - Finding Keywords Part 2

    • Keyword Research - Finding Competitors Keywords

    • Keyword Planning - Using the Buyer’s Funnel

    • Keyword Planning - Volume & Costs Estimates

    • Keyword Organising - Finding Themes & Wrapping

    • Calculate Your Max CPC Bid

    • Quality Score

    • Ad Rank

    • Manage Multiple Accounts (MCC)

    • Split Testing

    • Remarketing

    • Final Words
  • 8

    Google Analytics

    • Introduction Google Analytics

    • Why Analytics

    • Create Account

    • Install Tracking Code

    • Demo Account

    • Create Views

    • Add Filters

    • Analytics Navigation

    • Reports Navigation

    • Custom Segments

    • Analyze Audience

    • Analyze Acquisition Reports

    • Analyse Behavior

    • Campaign Tagging

    • Set Goal

    • Link Adwords

    • Add Users

    • Spam Filters

    • Custom Alerts

    • Intelligence Analytics

Get certified with a global edge

On successful completion of the course, you will be awarded with a certificate of Completion

A certificate from LDBS will help you jumpstart your career or give a boost to your career in Digital marketing.

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